Startup websites have saturated the website flipping market, and as a result, they aren’t as profitable as they used to be. Flipping startup websites isn’t a thing of the past, however. You just have to put a little more work into each site before you sell. You need to add more value to startups to enhance profitability when you flip them. Here are six things you can do to achieve that goal:
1. Create Quality and Exceptional Content
Strive for at least ten exceptional articles before you flip the website. Don’t utilize PLR articles, or be enticed by syndicated articles from sources such as Ezine Articles. Write fresh articles, or at the very least rewrite PLR articles so that they are 60-70% unique. The more you focus on content quality, the more chances you have at selling your website.
2. Create a Graphically Appealing Website
Not only is content important, but a professional looking website is equally important and if done right will grab the attention of the buyer. Because flipping startup websites is so competitive, avoid a cookie-cutter template and create a custom one instead. The goal is to create a unique template with a graphically pleasing logo and header. If the website is a blog, adding corresponding images will also help the website “pop” and enhance the sites overall look and feel.
3. Get Some Backlinks
A few backlinks on your startup website will add great value. For example, social bookmarking and comments on do-follow blogs are smart ideas. In addition, submit unique articles to popular article directories on the web. If you want your startup website to standout, then backlinks will definitely create a valuable website and more money for you.
4. Create a Mailing List
You can create an online course or free report utilizing PLR articles. Offer the report or course for free if they sign up. From this, you can create a mailing list to set your startups apart from your competition. Even if your list only has a handful of people it will help as most startup websites don’t offer mailing lists.
5. Generate Some Revenue
Work on getting some revenue regardless of the amount before listing your website for sale. Aim to generate an affiliate sale or two or even a few dollars from AdSense. A startup website that already has revenue prior to a sale has a huge advantage over most startup websites as most aren’t producing income.
6. Build Your Website on an Aged Domain
Kenny Goodman, the domain expert and owner behind DomainFace, recently said in his interview with Flippa, “Choosing a domain name is one of the most important tasks when building a website…” He further stated, “…it can make the difference between selling a website for $150 and selling it for $1,500.” Buying an aged domain may cost a little more than registering a brand new one, but the benefits greatly out weigh the additional expenses. You can find several aged domains in any niche for under $100. Wouldn’t you be willing to spend the extra money if it meant making $1,500 vs. $150 on your flip?
Staying ahead of the competition is the key to maximizing your profits when selling startup websites. By implementing these methods prior to flipping your startups you’ll not only stay a step ahead of your competition but you’ll blow it away!
