If you want to know how to make money with Google AdSense websites then you’re going to love this interview. I had the privilege to interview Cary Bergeron, a quiet and highly successful “AdSense guru.” Cary makes over $150,000 per year with just one AdSense website alone, and has flipped a couple AdSense sites for $80,000 and $30,000 in the past year on Flippa.com.
In this interview, Cary shares some great insight on how to make money with Google AdSense. If you want a step-by-step, detailed guide on how to replicate his success, I encourage you pick up a copy of his book, The AdSense Report. You can learn more about it by reading my Adsense Report review. Let’s dive in and see what Cary has to say…
FW: Cary, I know you’re an extremely busy guy these days so thanks for taking the time to do this interview. I guess the first question I have is have you always specialized in AdSense sites?
I haven’t always specialized in AdSense but over the last several years it has become a more important part of my business. I wanted to build a lasting revenue stream that requires very little upkeep and solid returns. I feel that AdSense can provide a better long term income than most other systems out there.
I got into AdSense as soon as I knew it would work. I think it was about January 2006 when I saw the AdSense light flicker. I make a good amount of money from AdSense but it is not all I do. I also do other Internet marketing as well including eBooks, opt-in lists, membership sites and work with some CPA networks.
FW: Why AdSense websites primarily, versus say affiliate websites or other ways to make money online?
AdSense sites have the staying power if you build them right. It’s not very hard to make money with AdSense but you must keep at it.
I have sites that run affiliate offers on them but when you do affiliate marketing you are at the mercy of someone else’s product and I don’t like that. I make money with affiliate marketing but I don’t concentrate on it like I do with AdSense.
FW: As primarily an affiliate marketer myself, I totally understand what you’re saying about relying on someone else’s product. It’s always a concern of mine and has been a problem a few times in the past, but I digress. When I got into this business in 2005, AdSense was all that anyone talked about. Then a couple years after that it seemed to die down and a lot of people were whining they weren’t making money with AdSense anymore. To this day I read in various forums that it sucks and that you can’t make money with AdSense anymore. You are proof-positive this isn’t true but my question to you is this, are you the exception to the rule or is the “AdSense gold rush” just as strong today as it was back in 2005? And what do you say to those that say you can’t make money with AdSense?
The “Gold Rush” is in full force and going strong. If people want to get out of using AdSense because they think there isn’t any money to be made that is fine. The less competition the better as far as that goes. But I can tell you I’ve been making money with AdSense since 2006 and just about every month I have made more than the previous month. The only time see a dip in AdSense revenue is when I sell a site for say $80,000 like this one on Flippa or this one for $30,000, which only lasted for about an hour and someone bought it.
To those who say you can’t make money with AdSense, I think the majority of them probably tried it for a month or two and didn’t see $10,000 come in so they gave up. The thing is that you need to put in some time and effort to make money online and it won’t happen overnight. If you want to make money and you are passionate about what you are doing you will be successful with anything.
FW: That’s great advice: be passionate about what you’re doing and don’t give up! It takes time to be successful. And congrats on grossing $110,000 selling just two AdSense sites on Flippa! Do you have any plans to get into flipping AdSense sites on a regular basis – as in building AdSense websites solely with the intent of selling them once they start making money?
I sold this site on Flippa that I built exclusively for flipping. The site wasn’t making any money really.
FW: What advice can you give someone who might be looking to buy AdSense sites on Flippa?
Yes, buy a site like the one I sold above. It was a unique design and original content. Don’t buy any site that is a cookie cutter type site because you won’t make any money on them.
FW: You recently launched an ebook called the AdSense Report. I imagine it has been a huge success given that you have proven that your system works with your successful AdSense sites you’ve sold on Flippa.
Yes, I released the guide back in March and will be releasing version 2 soon. The funny thing is that I had no intention to write a guide but people kept asking me to. After a month or two of giving it some thought the AdSense Report was released.
FW: As a guy who knows nothing about AdSense, I had to buy it myself after I saw how successful your AdSense sites were. If I can be honest with you, I was shocked at how short it was. I was expecting your typical 100+ page ebook as so many of these “how to make money” ebooks are but your report is rather short. This is a report with absolutely no fluff. It gets right down to the point in terms of what you need to do to build successful AdSense sites. For my readers, tell me what sorts of things they’ll learn about in this report and who this report is geared towards – and what makes it different from other “make money with AdSense” products out there?
Things in the AdSense Report include the “10 Things You Must Do To Make Money With AdSense”, as well as how to layout your ads to get a 20%+ CTR and a step-by-step worksheet. The report is no fluff so you will need to know certain things like FTP, web hosting and the like. I didn’t get into this stuff much because I didn’t want to waste peoples time. Time is valuable and I didn’t think it was needed. With that being said in my next version I might include some of these things for the less experienced AdSense person.
My report is different because I can backup what I am preaching. Take a look at some of the other guides out there and see if they are actually making money or just regurgitating other people’s success stories.
FW: Speaking of success, in the report you mention that you make $150,000 per year with AdSense. How many sites does it take to make money online with AdSense alone?
Well I’m actually making more than that now but I have one site that makes this amount yearly.
FW: Holy cow! Let me just pick myself off the floor right now and get back on my seat…lol. That’s crazy! Let’s try this on for size…let’s say I set a modest goal of making $5,000/month with just AdSense sites – or in your case just one AdSense site. How long would it take to meet that goal?
This completely depends on the niche and how fast someone can get their site ranked for their target terms. It’s almost impossible to give specifics but if you chose the right niche and did the right SEO you could get there within a year for sure. The sad part is that most people will give up before this time.
FW: I’m starting to sense a theme here – patience and hard work are the keys to success. So what are the most important things to know when trying to make money with AdSense? Is it picking niches, selecting the right keywords, what is it?
Niches like divorce and law. Next would be traffic and lastly it would be ad placement. Almost in that exact order.
FW: Realistically, how long does it take to get one AdSense site up and running and generating SOME revenue?
If you follow the step-by-step process in my AdSense Report you can be making money within 3 months. After that if you choose the right niche and follow the plan you can be making very good money within 6-12 months.
FW: One of the things you recommend in your report is to build HTML websites versus blogs. Has you stance on this changed?
I have been testing blogs more and more with some very good results. In version 2 of my AdSense Report, which is coming out soon, I will explain this in more detail. I do feel that there is one very specific route you can go with WordPress blogs to make just as much money as you can with HTML sites.
FW: Walk me through the process of how you determine what niches you’ll build AdSense sites around. For example, do you go as far as using the Google AdWords tool to check the estimated bids on various keywords or is your process much simpler than that?
I do use the Google AdWords keyword tool to see exact and broad traffic, but basically I follow the money. There is more money in say the “mortgage refinance” niche than there is in the “bird house” niche. I don’t choose niches that don’t relate or equal money.
FW: Are your sites AdSense only or do you monetize with other methods such as affiliate income?
I use other monetization methods as well. My AdSense sites run mostly just AdSense but with that being said it is never good to put all your eggs in one basket. If you only run AdSense I would suggest having an alternative ready to go.
FW: I could go on forever with this interview but I better wrap this up. Aside from buying your AdSense Report, where can people learn more from you?
I write weekly posts on my blog about AdSense, SEO, my everyday life and the freedoms I have from making money online. If you visit my blog, CaryBergeron.com, you can also sign up for my newsletter which includes AdSense tips, SEO advice and tools I find very useful.