The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.
MOST ACTIVES
www.FindAnotherJob.com – 45 Bids
SOLD: $4,300
Established: April 2008
Unique Visitors/Month: 500
Net Profit/Month: $233
Description: Job website monetized by AdSense.
Comments: The seller touts in his listing that this is a, “very high paying job website niche,” and yet it was only generating about $233/month in AdSense revenue over the past year. The seller also hyped up the fact that the content on the site is so targeted so you get a great user experience and highly targeted ads for a high click through rate. I’m not so sure about that. I visited the site and while the writing was o.k., I thought the overall organization and content of the site was lacking – and the ads I saw weren’t that targeted. Nonetheless, the fact that this site has been a consistent $200+ earner every month for the past year generated a lot of interest with 45 bids.
One thing to note about this listing (and all listings for that matter), take a close look at the analytics information. This site was getting almost 90% of its traffic from a few article directories and less than 10% from search engine traffic. That may be a good or bad thing depending on your goals with the site. Personally, I would rather be heavy on search engine traffic vs. article directory traffic. See auction here.
www.FlipMyText.com – 35 Bids
SOLD: $6,100
Established: June 2008
Unique Visitors/Month: 58,000
Net Profit/Month: $75
Description: Social media resource that allows you to display text in various ways.
Comments: I was so tempted to include some “flipped text” here but I resisted. Is it just me, but I don’t get it. Why would anyone want to be able to have upside down text for anything? Call me old school, but it seems like a waste of time to me and trying to read upside down text drives me crazy. I’m obviously in the minority as this was the second most active listing last week with 35 bids. This was the third attempt by the seller, however, to sell this website. He tried a couple times in the fall of 2009 and was only able to generate 15 bids with $2,200 being the highest bid. Like they say, third time’s a charm:) See auction here.
www.MakingWine.net – 30 Bids
SOLD: $510
Established: January 2006
Unique Visitors/Month: 831
Net Profit/Month: $17
Description: ClickBank site selling an ebook on making wine.
Comments: This was a difficult listing to assess. You had a premium two-word keyword domain (albeit on a lesser valued .net) that ranked #2 on Google for its main keyword, “making wine.” According to Google’s own keyword tool, the exact phrase match for that keyword gets around 50,000 visitors per month. I know Google’s numbers are inflated some, but you would think the site would get more than just 831 unique visitors per month. I don’t get it. Regardless, for $510 I think the buyer got a good deal for a 4-year old site and a two-word keyword domain that comes complete with an ebook and is ClickBank-ready.
You’ll notice that the seller goofed here with the tags. He used two meaningless tags that virtually no buyers were watching (revenue and product selling). He may have been able to generate more interest (and thus more bids) had he used the tags, “established” and “clickbank ready.” See auction here.
TOP SELLERS
www.Feboz.com – $40,000
BIDS: 1
Established: September 2009
Unique Visitors/Month: 300,000
Net Profit/Month: $10,000
Description: Social network monetized with ads.
Comments: Social media has been and continues to be very hot and any social networking site that has a decent user base with good traffic will sell well. This social networking site has over 500,000 registered users and was getting over 300,000 unique visitors per month. According to the auction description, the site was generating any where from $10,000 – $16,000 per month. However, the seller only posted two month’s of revenue so those earnings may not have been typical. Regardless, I would imagine it wouldn’t be too hard to monetize a site with such a large user base and with so much monthly traffic. See auction here.
www.FederalReviews.com – $40,000
BIDS: 14
Established: April 2006
Unique Visitors/Month: 15,000
Net Profit/Month: $3,700/month
Description: A site the provides reviews of “make money online” opportunities.
Comments: This seller did very well and while the seller and the business he was selling was probably legit and honest, it just rubbed me the wrong way. Why? I hate it when Internet Marketers talk about their lists as if they are just cash machines. The whole value in this sale was in the list – a subscriber base of over 30,300 – in the highly competitive “make money online” niche. I can certainly appreciate the value of a list, but I’ve never treated the people on my list as a cash machine and I never will. Then again, I’m not a 6+ figure a year Internet Marketer either…lol. Like I said, I’m sure the seller was providing value to his subscribers and was likely offering legitimate help on how to make money, but it just bothers me when Internet Marketers treat their lists as money trees. See auction here.
www.Materialicious.com – $35,000
BIDS: 16
Established: May 2010
Unique Visitors/Month: 48,000
Net Profit/Month: None claimed.
Description: User submitted architecture and design site monetized with ads.
Comments: What a cool domain name and very fitting for a site centered around architecture. The revenue figures for this one are a bit deceiving. Although no revenue was officially claimed on the listing, the seller did say in his listing description that he has made $1,000 – $4,000 per month with ads. There was a lot going for this site. It was a PR5 three year-old site with 900 registered users. It was also getting around 48,000 unique monthly visitors. See auction here.
TOP SELLING NICHES
Health – (Fitness)
Internet Marketing (Twitter)
Gaming
MOST ACTIVE SITE FLIPPERS
These are folks that are obviously selling on a regular basis. And if they’re doing this on a regular basis, then they must be doing well or they wouldn’t bother. You should check out their profiles and see what they’re doing. As a buyer you may find a site that interests you and as a seller, you can see what type of site flipping business they operate to give you some ideas;)
*You can view the profiles for these sellers by clicking on their names but you need to be logged into your Flippa account to view them.
hourtrading – had 8 sites for sale
invictus7 – had 6 sites for sale
shankey – had 6 sites for sale
TYPES OF WEBSITES MOST WATCHED BY BUYERS
This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.
WordPress: 44 buyers watching
Autoblog: 39 buyers watching
Ecommerce: 36 buyers watching
Were You Flipping Websites Last Week?
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