Website Flipping Market Snapshot: 6-13-10

The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.

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MOST ACTIVES

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www.ThePaintGuide.com – 34 Bids
SOLD: $2,000

Established: September 2009
Unique Visitors/Month: 1,629
Net Profit/Month: $110
Description: Collection of 19 AdSense websites.

Comments: Since my interview with Cary about how to make money with Google AdSense, every AdSense site is grabbing my attention – and here you had 19 AdSense sites for sale:) The most promising of the bunch was ThePaintGuide.com, which was bringing in around $20/month. The seller claimed that all of the sites combined made $130 in net profit. That’s a good start for the buyer but what made me laugh is when the seller claimed “no work is required” to maintain the sites. Ya, that’s true if you only want to make $130/month and you are willing to wait over 15 months to get your investment back! There is no such thing as a maintenance-free money earner!! See auction here.

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www.DeviantBastard.com – 33 Bids
SOLD: $4,500

Established: April 2010
Unique Visitors/Month: 400,000
Net Profit/Month: $550
Description: Viral media site monetized by ads and affiliate programs.

Comments: These viral sites are always fascinating to me because they always seem to have such huge traffic numbers with very little effort (hence the name “viral” – duh). I guess I’m just jealous because it would be nice if I could boast those kind of traffic stats for my sites without doing anything! The buyer of this site instantly has 400,000 unique visitors to monetize. I have to admit, the site is addicting. I’m sure this site has great stickiness to it, which will work in the buyer’s favor. When I checked it out for this update, I spent about 15 minutes (without even realizing it) browsing through all the pictures:) See auction here.

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www.Killroys.com – 25 Bids
SOLD: $12,500

Established: June 1997
Unique Visitors/Month: 30,000
Net Profit/Month: $175
Description: Fly tying site monetized by AdSense.

Comments: A stupid domain name but a great investment opportunity. You had a 13 year-old site in an evergreen niche with 30,000 unique visitors, and a net earner of about $175/month. The site was butt ugly and obviously under monetized with just AdSense. With a complete makeover and additional monetization methods – which there are plenty in this niche – the buyer should be able to significantly increase the monthly revenues and the overall value of the site. This would also be an ideal site to add a forum to since the people in this niche are so passionate. This was one of those rare websites for sale with so much going for it: age, content, traffic, under monetized, and a fixer upper to boot. See auction here.

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TOP SELLERS

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www.HealthProductReview.org – $65,000
BIDS: 13

Established: October 2008
Unique Visitors/Month: 83,144
Net Profit/Month: $13,356
Description: Network of health blogs earning affiliate income.

Comments: This auction was right up my alley because it was a pure affiliate play in a niche I’m very familiar with – health supplements and products. All the revenue generated from this network of sites was strictly from affiliate income. It just goes to show how lucrative affiliate marketing can be if done right. I think the buyer got a great deal paying only a 5 times multiple. These sites ranked very well for some highly competitive terms and among all the sites there was over 6,881 posts! That’s a lot of content. See auction here.

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www.DzineBlog.com – $55,000
BIDS: 1

Established: February 2008
Unique Visitors/Month: 178,000
Net Profit/Month: $2,867
Description: Design blog monetized by ad sales and AdSense.

Comments: Do you want to know how to create a successful blog? Study this blog! It was just over two years old but already generated 178,000 unique visitors per month. The interesting stat was the blog brought in the bulk of its revenue from BuySellAds.com (HINT HINT to you blog owners). I think the real potential of this site was for a designer or design company to buy it to offer their services. See auction here.

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www.SlideshowPlugin.com – $15,000
BIDS: 3

Established: May 2010
Unique Visitors/Month: 4,114
Net Profit/Month: $1,200
Description: Website selling a photo slideshow WordPress plugin.

Comments: If I was a developer or had a developer I could rely on long-term to keep a WordPress plugin current, I would have snatched this one up myself. My blog here (FlipWebsites.com) had a slide show when it first launched and it was a major pain in the butt to develop (and very costly). I had to remove it because it was just too clunky and difficult to maintain. This plugin could have saved me a lot of money and headache. These slide shows really make a website pop, but unless you have a theme with one built in it (like some of the Woo Themes), they are difficult to develop. If the price of this plugin remains low – currently costing anywhere from $20-$60 depending on how many sites you want to use it on – it should sell well for the new buyer. See auction here.

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TYPES OF WEBSITES MOST WATCHED BY BUYERS

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This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.

WordPress: 45 buyers watching

Adsense: 43 buyers watching

Ecommerce: 37 buyers watching

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