June 29 2010

Website Flipping Market Snapshot: 6-27-10


The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.


MOST ACTIVES


www.BlogFlipz.com – 55 Bids
SOLD: $20,000

Established: November 2009
Unique Visitors/Month: 5,000
Net Profit/Month: $4,049
Description: Network of websites and auto blogs selling a ClickBank product on creating and selling blogs.

Comments: Given the niche of this listing I was naturally interested. In a nutshell, this was a website that sold a “how to guide” on building and flipping WordPress blogs. This listing demonstrates the power of having an army of affiliates working for you. This site was just launched in late March 2010 and in just a few months, it generated just over $13,000 in net profits – all thanks to affiliates. The lesson here is if you launch a new ClickBank-ready site, spend some time recruiting affiliates to get your revenues rolling in quick. Then flip it for a higher premium, or do what I would do – hang on to it for a while and enjoy the passive income:) See auction here.


www.ThirdEyeGames.com – 33 Bids
SOLD: $600

Established: March 2005
Unique Visitors/Month: 17,626
Net Profit/Month: $194
Description: Automated games download site monetized by affiliate income.

Comments: Gaming sites are always popular so I’m not surprised to see one in the most actives list. If what the seller was claiming is true – that the site was making around $200 in net profit per month – the buyer got a great deal. See auction here.


www.TheBridesHeart.com – 31 Bids
SOLD: $10,505

Established: January 2008
Unique Visitors/Month: 18,500
Net Profit/Month: $611
Description: Wedding site monetized with AdSense.

Comments: Cary Bergeron, author of the AdSense Report, would be proud of this seller. The seller created a content-rich site, promoted it via SEO only, monetized it with AdSense, and made a respectable $600 in monthly net profits. Then flipped it for $10,505! As the seller admitted, he left a lot of money on the table by not building a list with all the traffic or by adding other monetization methods. He also might have been able to get even more for this site selling directly to a local wedding business (following the Local Flip Formula). Still, though, the seller did o.k. and I enjoyed the personality he injected into his auction listing by telling his personal story. See auction here.


TOP SELLERS


www.Codecall.net – $33,000
BIDS: 10

Established: October 2005
Unique Visitors/Month: 350,000
Net Profit/Month: $1,000
Description: Programming forum monetized with ads and paid membership/donations.

Comments: How many times now has a forum or community-driven website been a top seller or most active – despite the relatively low revenue in many cases? I wish I knew a thing or two on how to build and develop a forum. This was a monster of a forum having been around for over half a decade and boasting around 2,500 posts per week! I would think with this kind of activity and with 350,000 unique monthly visitors, any smart forum marketer would be able to easily improve the monthly net profits of this site. See auction here.


www.AnimeInternational.com – $30,800
BIDS: 10

Established: April 2002
Unique Visitors/Month: 300,000
Net Profit/Month: None since 2007
Description: Online anime community/store.

Comments: See what I mean? Here we have another well-established, community-driven website that makes the top sellers list. Allow me to borrow a phrase from Hillary Clinton, “It takes a village…” to build a valuable website that can be flipped for a pretty penny:) This was another massive community with 100,000 members and over 60,000 newsletter subscribers. The odd thing about this listing is that the site ceased making money in 2007 when the owner had to focus on other projects. Prior to that, the site generated $80,000 going back to its inception in 2002. I don’t understand why someone would just shut off the revenue spigot for a site that is so popular – and continues to grow. Despite the lack of revenue the past few years, I have a hunch this one under sold and the buyer got a good deal. See auction here.


www.BlogFlipz.com – $20,000
BIDS: 55

Established: November 2009
Unique Visitors/Month: 5,000
Net Profit/Month: $4,049
Description: Network of websites and auto blogs selling a ClickBank product on creating and selling blogs.

Comments: I already covered this listing but there is something I didn’t mention. Pay attention to the sales funnel the seller created for this product. It provides a great example of how to upsell customers. He also mentions the WishList Member WordPress plugin – a plugin he uses to create and manage WordPress membership sites. See auction here.


This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.

WordPress: 46 buyers watching

AdSense: 43 buyers watching

Ecommerce: 41 buyers watching


See Past Website Sales For The Most Actives
and Top Sellers For Every Month!

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