July 13 2010

Website Flipping Market Snapshot: 7-11-10


The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.


MOST ACTIVES


www.MyWhiterTeeth.org – 36 Bids
SOLD: $300

Established: November 2009
Unique Visitors/Month: 5,100
Net Profit/Month: $10
Description: Teeth whitening niche blog monetized by ads and Amazon affiliate program.

Comments: This was the classic startup site in a very popular evergreen niche, “teeth whitening.” The one thing that was unique about this startup, however, was that it was getting traffic. Although looking at the Google Analytics report, I don’t see 5,000+ unique visitors per month so I’m not sure what’s going on here. It doesn’t really matter. This was just your regular startup site selling for what “good” startup sites sell for. See auction here.


www.CheapGraniteCountertops.net – 35 Bids
SOLD: $1,500

Established: February 2010
Unique Visitors/Month: 380
Net Profit/Month: $71
Description: AdSense site about cheap granite countertops.

Comments: This one really has me scratching my head. How does a startup site with less than 400 unique visitors per month, making $71/month in AdSense, and on a .net domain to boot generate 35 bids and sell for $1,500??? The seller got very lucky on this one. The site doesn’t even rank for the keywords the seller claims the site ranks for unless you search for the terms as a “phrase match.” I could *maybe* understand the interest if you were a local business that sells “cheap granite countertops” and you felt this site could maybe generate some leads, but aside from that, I don’t get it. In my humble opinion, this was was over sold. Lucky seller:) See auction here.


www.InNews.tv – 33 Bids
SOLD: $450

Established: June 2010
Unique Visitors/Month: 1,000
Net Profit/Month: $100
Description: Auto-generated news portal and two Forex sites monetized by ClickBank sales and AdSense.

Comments: More proof that the website flipping world has gone mad. Again, we have another starter site with little to no unique value to it – despite what the seller wants to claim – and it generates 33 bids. How many general news portals are out there? Do you really think you can compete with what already exists out there? Now granted, this sale included a couple other websites and together all 3 websites were generating a profit but still – an auto-generated news portal? Please. And what’s up with the seller only accepting wire transfers or Western Union as a method of payment? See auction here.


TOP SELLERS


www.MyBannerMaker.com – $100,000
BIDS: 3

Established: October 2005
Unique Visitors/Month: 400,000
Net Profit/Month: $8,704
Description: Banner making website monetized by sales and AdSense.

Comments: Finally, I get to comment on a website with QUALITY! Where does a guy start with this one? It had everything you’d want in a website investment. It had age (almost 5 years), tons of traffic (400,000 uniques per month), great profit ($8,700 net per month), tons of backlinks (900,000+), and ranked number 1 for many of the keywords in its niche. See auction here.


www.PriceExplorer.com – $35,000
BIDS: 1

Established: December 2006
Unique Visitors/Month: 377
Net Profit/Month: $51
Description: Comparison shopping/deals site monetized by ads and affiliate income.

Comments: Hmmm. This one is interesting. The seller claims this comparison shopping site will beat PriceGrabber.com “soon.” Ya, good luck with that. PriceGrabber.com is one of the largest comparison shopping sites on the Internet with literally millions of searches conducted on its site every month. This site only has 377 unique monthly visitors and is currently powered by a free data feed. There is no way in hell this site will be competing with PriceGrabber anytime soon. This is another auction that has me scratching my head. I have no idea why it would sell for this kind of price given the traffic, revenue, and the fact that it is powered by a limited, free data feed that anyone can have access to. See auction here.


www.TheGlamourousLife.com – $20,000
BIDS: 19

Established: May 2007
Unique Visitors/Month: 103,039
Net Profit/Month: $1,300
Description: Entertainment and lifestyle blog monetized by ads.

Comments: This was a solid site in both quality and in terms of revenue generation. I love it when potential buyers feel the need to argue with the seller publicly that their site isn’t monetized the right way or that the BIN is “way to high.” Please reserve your opinions for private messages with the seller or move on already! In this case, the seller wasn’t hiding anything. He was selling a blog that generated $900-$1,300/month – period. Some people were commenting that the BIN was unjustified and that the traffic was somehow not the right kind of traffic??? At any rate, you should visit this auction as the seller provides a video on how he places ads on his site to generate the ad revenue. I don’t know how long he’ll have it up but take a look at it while you can. See auction here.


TYPES OF WEBSITES MOST WATCHED BY BUYERS


This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.

WordPress: 48 buyers watching

AdSense: 45 buyers watching

Ecommerce: 42 buyers watching


See Past Website Sales For The Most Actives
and Top Sellers For Every Month!

{ 2 comments… read them below or add one }

1 Tom July 18, 2010 at 5:52 AM

with sites like this on flippa

http://www.PriceExplorer.com – $35,000
BIDS: 1

If they go for such large amounts of money and only have 1 bid and the site is not the best as you reported I personally feel they are fake bids.. maybe the seller is trying to have large sales in his flippa history. to help him with future flippa sales..

For all we know it could be his buddy that bidded on the site being only 1 bid.

Reply

2 Travis July 18, 2010 at 10:25 PM

Tom:

You are probably right. Four days after this site supposedly sold for $35,000, it was relisted as a 3-day auction. The bids only went to $1,120.

Travis

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