Website Flipping Market Snapshot: 7-25-10

The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.

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MOST ACTIVES

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www.AbsoluteFitnessEquip.com – 47 Bids
SOLD: $6,600

Established: February 1998
Unique Visitors/Month: 68,452
Net Profit/Month: $1,398
Description: Portfolio of 5 AdSense/Affiliate sites.

Comments: This seller was selling a portfolio of 5 WordPress autoblogs that were monetized by AdSense, Amazon, eBay, and Commission Junction. The stats shown above are for all of these sites combined. I don’t know what it is, but these autoblogs drive me crazy. Personally, I think they’re junk sites but apparently I’m in the minority as they are very popular. I suppose as feeder sites and as sites that generate small amounts of side income, they serve a purpose. See auction here.

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www.GraniteCounterTopsColors.net – 40 Bids
SOLD: $630

Established: December 2009
Unique Visitors/Month: 542
Net Profit/Month: $49
Description: AdSense site about granite counter top colors.

Comments: This auction was a real yawner but it still generated 40 bids. I can’t imagine anything more boring than counter top colors! There is very little to comment on this site as it was a simple AdSense site that had little traffic and minimal revenue. The success of this auction, however, demonstrates the demand there is for AdSense sites that are making money – no matter the amount of money. See auction here.

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www.SmallKitchenSinks.net – 35 Bids
SOLD: $580

Established: February 2010
Unique Visitors/Month: 189
Net Profit/Month: $34
Description: AdSense site about small kitchen sinks.

Comments: The seller of this site was the same seller of the site above (GraniteCounterTopsColors.net). He was obviously clearing out some of his AdSense sites. My comments for this one are the same as the one above – a real yawner but an auction that still generated a bunch of activity. This site didn’t have as much traffic or revenue as the other one but it still did o.k. generating 35 bids and selling for $580. See auction here.

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TOP SELLERS

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www.PowerSignups.com – $78,000
BIDS: 1

Established: March 2009
Unique Visitors/Month: 2,300
Net Profit/Month: $8,000
Description: A website that sells guaranteed signups to users sites.

Comments: Something about this auction smells fishy. Reading through the auction listing makes the whole system seem like a scam – or at the very least overly hyped. Apparently, you can run this business under 30 minutes a day and make $8,000 per month doing so. I call bullshit. What is also suspicious is that the seller kept lowering the BIN and then magically (without any bidding activity at all), it sold for $78,000??? I wouldn’t be surprised if this gets relisted again with some kind of disclaimer that the previous buyer wasn’t able to complete the sale. If it was a legitimate sale, than kudos to the seller. I just have a hard time believing you can run a $8k+ per month business putting less than 30 minutes in per day. See auction here.

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www.TrueFoodsMarket.com – $75,000
BIDS: 4

Established: September 2000
Unique Visitors/Month: 34,457
Net Profit/Month: $3,196
Description: A portfolio of health food dropship websites.

Comments: Now this was a legitimate online business for sale – at least on paper – sold by a true professional businessman. Here you had a 10 year-old business that was generating six figures per year in gross revenues. This was not only a solid business for sale, but the listing was solid as well. The seller provided ample details and attachments to backup all of his claims, and he was very detailed in his responses to all the comments that were left. I wish there were more online businesses like this for sale on Flippa! See auction here.

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www.NannyNeeded.com – $42,500
BIDS: 9

Established: April 2004
Unique Visitors/Month: 10,000
Net Profit/Month: $1,612
Description: Nanny classifieds website monetized by AdSense.

Comments: Who said you can’t make money with classified sites? I love these highly specialized niche-focused websites. It just goes to show you what kind of success you can have when you focus on a specific micro-niche. This concept was brilliant. As a parent myself, I wouldn’t have a clue where to look for a nanny if I wanted one. And while the “nanny space” isn’t that big compared to say other services such as plumbers or electricians, obviously there is a demand. This website should get your wheels spinning. What other types of “simple” services are people looking for that they can’t easily find? See auction here.

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TYPES OF WEBSITES MOST WATCHED BY BUYERS

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This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.

AdSense: 51 buyers watching

WordPress: 50 buyers watching

Ecommerce: 45 buyers watching

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See Past Website Sales For The Most Actives
and Top Sellers For Every Month!