With the popularity of website flipping and an online porn industry worth billions of dollars, you would think it would be easy to find places to buy and sell adult websites.
Unfortunately for webmasters of adult websites, it’s not that easy at all. And despite how lucrative the porn industry may be, flipping adult websites isn’t nearly as lucrative. In fact, it isn’t that lucrative at all these days.
For a number of reasons, adult websites aren’t easy to sell and they don’t command the kind of multiples non-adult websites enjoy. There are always exceptions, but for the most part, there isn’t a lot of demand for these types of websites so they just don’t sell that well.
Now that doesn’t mean the trade doesn’t exist – because it does. It’s just harder to find where you can buy and sell adult websites. Flippa, the largest and most popular public marketplace for buyers and sellers of websites, doesn’t allow adult sites. When I set out to write this post I assumed there would be a “Flippa” of adult websites, but to my surprise I discovered there really wasn’t one.
There are, however, a handful of places where you can buy and sell adult websites. Here is a list of them…
1. Digital Point forum – they have a dedicated section within their forum just for adult websites for sale.
2. GFY.com – this is an active forum for those in the adult website industry, and while they have a section dedicated for adult websites for sale, there aren’t a whole lot of sites for sale
3. Experienced-People.net – this is relatively newer forum dedicated to “experienced” online marketers and business people. The administrator, Clinton, has a section in the forum where you can buy and sell websites. He’ll allow adult websites for sale under certain conditions.
4. eBay – eBay always has an odd assortment of adult websites for sale but they are mostly “junk” startups that fetch less than $100. Occasionally, you’ll see more valuable adult sites for sale but it’s not the norm.
5. Craigslist – you can post your adult site for sale on this popular classifieds site IF you are careful how you word your ad.
6. eBay Classifieds – another popular classifieds site (formerly called Kijiji) where you can list your adult website for sale – again IF you word your ad appropriately.
7. DNForum.com – this forum is primarily for domainers but you can list websites for sale – including adult websites for sale – if you word your listing discreetly.
8. Daniweb.com – a forum primarily for the IT industry but has a section dedicated to websites for sale where adult websites are accepted.
For any of these resources above, you’ll want to read their rules thoroughly before posting your adult websites for sale. For example, technically you can’t list adult sites for sale on Craigslist or eBay Classifieds IF you list your site like you would on say, Flippa or eBay. Instead, you’ll need to be more discrete, avoid using any pictures, and you’ll need to be careful overall how you describe the site for sale or it will be flagged and removed.
Other Ways To Buy and Sell Adult Websites
You may uncover some opportunities doing a Google search for the following types of keywords:
adult webmaster forum(s)
adult website directory (or directories)
The forums you may find may not have dedicated sections to buy and sell adult websites, but you might be able to advertise your site for sale in your signature or just make a general post about it if the administrator allows it.
Advertise On Your Site
If your adult website has traffic, let your visitors know that it’s for sale! You can be as obvious or discreet about it as you want – be it a large banner or a simple link in your navigation. Either way, direct your visitors to a page where they can learn more about the site on how to buy it.
Remember the age-old saying, “it’s who you know.” Well, if you are an adult webmaster, chances are you have at least *some* contacts in the business. Think of the websites you drive traffic to or generate revenue from. These are all industry contacts that you can start with.
Pounding The Pavement
Sometimes you just have to get out there and find your own buyers and sellers. If your adult website is generating decent traffic for its given niche, then I’m sure there are other webmasters in that niche that would be interested in owning your website.
For example, if you have a website for “adult amateurs” then you could do a search for keywords in that niche (i.e. adult amateur websites). There is a webmaster behind every one of the sites you dig up. Start emailing them and see what kind of responses you get. Granted, while this strategy works great for non-adult websites, it’s a long shot for adult websites but if all other options fail, what do you have to lose?
Until a popular website flipping marketplace like Flippa allows adult websites for sale (or until a new marketplace emerges that does), you’ll need to concentrate your efforts across multiple resources when you’re looking to buy and sell adult websites.