One of the keys to getting the highest price for a website when it comes time to sell is to find the right buyer. Once you’ve identified the right kind of buyer for your website, you can either contact them directly or go directly to the places your buyers typically shop for websites. Those are the places where it’s best to sell a website. This article and corresponding infographic aims to identify the options you have to sell your website and which might be the best fit for your particular case.
Where to Sell a Website Infographic
Below is a graphic which identifies the best places to sell a website based on the value of your website. An explanation of the graphic follows.
The 10 Places to Sell a Website
Each row in the graphic corresponds with a type of buyer and/or marketplace. The areas in green indicate a good buyer match for price points. The options include:
- Opportunity Seekers – Opportunity seekers are people who are looking for low priced websites which they can use for a learning experience or to add sweat equity to a site for sale. They typically buy starter sites with little or no traffic but with “potential”. Limited budgets make sites under $500 a good fit for this buyer.
- Private Sales to Dolphins – A Dolphin is a buyer who looks for under-valued sites. Their goal is to buy with the intention of adding value and selling after 3-12 months. They typically buy sites under $100,000 so there is room for an increase in valuation and an opportunity to sell in the future.
- Private Sales to Dragons – A Dragon is a buyer who buys a site with the intention of holding it for the long term. They are typically looking for sites selling at fair market value or below and are lower maintenance.
- Forums/Classified Websites – Sites such as DigitalPoint.com’s marketplace would be an example of a classified website. The listing fees for these type of sites are either free or less than other marketplaces which make them ideal for selling lower valued sites.
- Flippa & Flippa Competitors – Marketplaces such as Flippa solely exist to help people sell their websites and also attract the most buyers. Due to listing fees, established sites valued over $500 tend to be a good fit here. However, sites valued over $100,000 tend not to sell for the best valuation in comparison to other options for selling.
- Freelance Brokers – These type of brokers may specialize in exclusively selling websites, however they may not be licensed as a broker and/or have a brokerage company behind them. Some of these brokers are willing to list sites as low as $10,000.
- Business for Sale Sites – Sites such as bizbuysell are more commonly used for offline businesses, however a quality online business can do quite well here.
- Established Brokerage Companies – Companies like these typically won’t take on listings under $50,000 and many won’t take anything under $500,000. Well established sites can get excellent valuations due to the type of buyers and experience these kinds of brokerage firms leverage.
- Competitors – Due to the existing infrastructure of competitors in your market, they may be able to give you a better valuation than selling through other channels. However, your website must add value or make strategic sense to their operations which is why these types of deals typically don’t happen for under $50,000.
- Major Companies – This is where you position your site for acquisition by major companies like Facebook, Google, or other well established companies. This is the holy grail for many website owners with authority sites or unique IP. Valuations in this space can get astronomical (Instragram sold for $1B to Facebook).
If you’re considering selling your website, spend some time valuing it then utilize the infographic above to identify your best fit options of where to sell. Visit our sister site for a more in depth analysis of website marketplaces.